Even if you don’t look at a calendar for a whole year, you can most probably tell when the holiday season is getting close. Whether it’s the chilly weather or the pumpkin spice, businesses are all aboard the hype train during the holidays and try to find creative ways of adding seasonal design trends into their brand.
Holiday branding is a great way for companies to boost their brand awareness, but take note that there is a blurry line between partaking the holiday spirit and plain old seasonal overkill.
Before you jump into the holiday hype train, spare a minute or two to read out quick guide on how to implement seasonal design elements into your products and branding.
Have your logo speak happy holidays.
Your logo can speak volumes about your brand and its message to the consumers. The logo of the company speaks volumes about quality and the professionalism of your company, it is what gives the world an inside view of your company’s culture and background.
Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Have some holiday fun and adorn your logo in holiday icons such as holly berries, snowman, or a pumkin.
The word to keep in mind here is subtle- your logo is the identity of your brand, so don’t go too crazy as your logo still needs to represent your brand. You don’t want to change up your logo to the point where it is no longer recognizable. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.
Click here if you want to read more.
Don’t be just limited to the seasonal design elements of the winter holidays alone. Try to cover other seasons such as the ones related to your industry.
See this website for more information.
Social media and Seasonal Design.
Seasonal design elements are implemented the best in social media platforms, as we learn from the recent years in our modern times.
You can switch up your Facebook cover photo by replacing it with a holiday inspired design for the season. Change your Twitter header, replace your usual header with one that has a seasonal design, added bonus if it features an inviting and cozy message. Have your customers and clients meet seasonal greetings and imagery when they decide to visit your different social media pages.
You can learn more here.
You can make switching up logos and other banners for the season much easier with the help of various logo scheduler plugins so you can seamlessly change your logo throughout your various social media platforms and emails. Check this website out.
You can post blog contents that are relevant to the season if you have a company blog. You can post about eco-friendly holiday decoration and lights if you happen to run a company that offers eco friendly products.
You have more information to view here!